Confidentiality Agreement

Last updated: September 2026 CONFIDENTIALITY AGREEMENT This Confidentiality Agreement sets out how Hospitality Analysts Pty Ltd (operating as Flip Direct) treats the commercial and operational information of the properties it works with. It applies to every property that uses the platform, from the first conversation through the life of the engagement. 1. Why confidentiality is central to what we do Most revenue management platforms turn their clients' results into marketing — named case studies, published RevPAR gains, testimonials and conference talks. We do not. We treat the fact that a property uses us, and everything we learn about that property, as confidential. This is not a footnote to our service; it is a core feature. A property gains no competitive edge from us if its competitors can see that edge. 2. What we treat as confidential We treat the following as confidential information belonging to the property ("Confidential Information"): - The identity of the property and the fact that it uses our platform. - Occupancy, rate, revenue and contribution figures, forecasts and budgets. - Competitor rate-shopping results, review intelligence and demand analysis. - Guest source mix, booking pace and pickup data. - Property settings, rate plans, floor plans and operational configuration. - Any information marked confidential or reasonably understood to be confidential. 3. What we will not do We will not, without the property's express written consent: - Name the property as a client in any public material. - Publish, present or share the property's results, benchmarks or case studies. - Use the property's data to train shared models that benefit other properties. - Cross-reference or pool the property's data with other properties' data. - Sell or licence the property's data to third parties. - Disclose the property's identity to other properties, including those in the same market. 4. How we hold the information - Each property's data is stored against that property and access-controlled so that only the property's own users and authorised platform administrators can see it. - Staff and platform administrators are bound by internal confidentiality obligations and access is granted on a least-privilege basis. - Data is encrypted in transit and at rest, and access is logged. - Competitive data we gather on behalf of a property (for example, competitor rates) is gathered for that property's use and is not shared with the competitors concerned. 5. Aggregated and anonymised insights We may publish general industry observations that do not identify any property or reveal its figures — for example, "demand in regional NSW softens when consumer sentiment falls below 90". We will not publish any insight that could reasonably allow a specific property or its results to be identified. 6. Permitted disclosure We may disclose Confidential Information only: - To the property's own authorised users and staff. - To our service providers (for example, hosting, payment processing and rate-shopping providers) strictly to operate the platform, under obligations of confidentiality. - Where required by law, and then only to the extent necessary. 7. Data retention after the engagement ends When a property stops using the platform, we will, at the property's request, export its data and then delete it from our active systems, subject to any legal retention obligations. We will not continue to use the data after the engagement ends. 8. The property's responsibilities The property agrees to: - Keep its own login credentials secure. - Ensure its staff and users only access data they are authorised to access. - Not reverse-engineer, scrape or attempt to extract the platform's underlying models or the competitive data of other properties. 9. No warranty of specific results We provide revenue management recommendations, forecasts and analysis to support the property's decisions. The property remains responsible for accepting, rejecting or editing every recommendation. We do not warrant any specific occupancy, rate or revenue outcome. 10. Changes to this agreement We may update this agreement from time to time. We will post the revised version on this page and update the "Last updated" date. A property's continued use of the platform after a change constitutes acceptance of the revised agreement. 11. Contact For any questions about this Confidentiality Agreement, please contact us via the Contact us page on our website.