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Flip Direct

Other products spend your money on advertising. Flip Direct spends it on your guests.

Thousands in OTA commission leaves your property every month. Flip Direct brings it back โ€” direct bookings, more revenue, zero ad spend.

The two-step flip

No ad spend. No waiting for guests to choose direct. Two moments in every guest's journey โ€” and the add-on modules keep them coming back.

1

Before they stay

The moment a guest is deciding where to book. Flip Direct intercepts them โ€” whether they arrived from an OTA or searched a local competitor โ€” and makes sure the choice lands on you, direct.

2

In the room

A single scan of the in-room QR code saves your property to the guest's phone and opens the door to member-only direct rates โ€” so the next stay starts with you, not a search.

Add-on modules

Layer these on top of the core two-step flip. The Exclusive tier includes all of them.

Contact capture

Capture real guest contact at check-in โ€” the one thing an OTA hides from you.

Post-departure

Automated thank-you messages with rebooking bonuses that bring guests back direct.

Marketing & social

Campaigns, social toolkit, and content generation to keep every guest coming back.

Ready To Match

Guest-driven price-match challenges that win the booking on soft-occupancy dates. Exclusive tier only.

The guest is yours

The guest is yours, not the OTA's

When a guest books through an OTA, the OTA owns the relationship โ€” the email, the profile, the booking history. Flip Direct changes that. The moment a surfer verifies their email on your widget, a member account is created, and from that point every follow-up reaches them directly. The OTA never sees it. The commission saved on one booking is the headline; the lifetime value of a guest who now books direct every time is the compounding asset.

Real guest contact, not a masked OTA email

The moment a surfer verifies their email, you have their real address โ€” not the anonymous relay the OTA hands you. Every future communication goes direct.

Loyalty program available as an add-on

Add the Loyalty module to turn every direct booker into a points-earning member โ€” tiers, referral codes, feedback-for-points โ€” all yours, all building repeat direct bookings.

Automated win-back, birthday & seasonal sequences

The fifth flip keeps them coming back. Every guest who books direct once receives automated sequences that bring them back for the second, third, and every stay after โ€” at zero ad cost.

The relationship stays with your property

If you ever stop using Flip Direct, we export your guest data and delete it from our active systems. The guest is yours โ€” not ours, not the OTA's. Permanently.

Why we're different

Two approaches to the same problem. One costs you forever. The other pays you back.

Ad-spend agencies
Flip Direct
What you pay for
Ad spend + management fee
Guest incentives + subscription
Ongoing cost
Scales with ad volume
Only when a flip succeeds
When it stops working
The day you stop paying for ads
Never โ€” it's always on
What it buys
Google's attention
The guest's loyalty
Traffic source
Paid acquisition
Traffic you already have
What it captures
A one-off chance at a direct booking โ€” nothing more
A direct booking AND a path back to you next time
After the first booking
The guest disappears โ€” you're invisible to them again
The guest is saved to your property and on your direct list
Turning them into a repeat guest
Does nothing โ€” you must pay to re-acquire them every stay
Built in โ€” every flip guest becomes a returning direct guest
Cost of the second stay
Full ad spend again, from zero
Zero โ€” they come back direct
Who owns the relationship
The ad platform โ€” you rent access to the guest
You โ€” the guest is yours, permanently
After the first year
You're back to paying for every guest from zero
The loop keeps turning โ€” guests come back direct, no ad spend
Pricing

One flat subscription. No rooms, no tiers.

Flip Direct is a single product at a single price. Choose your term โ€” pay up front, or pay by the month with a deposit.

Basic

Commission or flat-fee per booking, capped monthly

$0/month
  • Rate-comparison widget + referrer detection
  • Price Match (auto-discount)
  • Adaptive interception banner
  • Abandoned search capture
  • Flip Score dashboard
  • In-room book-direct QR
  • Daily rate verification
  • Verified by Flip Direct trust seal

Choose your lock-in option:

Setup + 5-year lock

$198 setup incl GST ยท 2.5% + GST commission or $3.50 + GST/booking ยท locked 5 years ยท first 3 months free

No setup + 3-year lock

3.5% + GST commission or $5.00 + GST/booking ยท locked 3 years

Hit the monthly cap ($60) and fees stop โ€” every additional booking is free.

Ready To Match

Exclusive

Flat monthly rate, no commission, no booking fees

$60/month + GST
  • Everything in Basic, plus:
  • Ready To Match โ€” guest price-match challenge
  • No commission or booking fees
  • Firm Rate / Firm Date bookings
  • Enhanced competitor scraping
  • AI-drafted '5 reasons' content
  • Live challenge dashboard
  • Annual LLM credit pool

The guest does the competitor rate legwork โ€” you just approve the match.

Optional add-on modules

Annual subscription, aligned to your lock-in term. Enable only what you'll use.

Loyalty & Ambassador Program$180/yr

Points, tiers, rewards, referral bonuses, and the House Guest ambassador program. Turns one-time OTA guests into repeat direct bookers.

Contact Capture & Pre-arrival$150/yr

Manager-prompt guest contact capture at check-in plus pre-arrival prompts. Captures the real guest email and phone for the flip sequence โ€” without replacing your PMS.

Marketing & Social$240/yr

Marketing campaigns, social media toolkit, and AI content generation. Win back past guests and build your direct-booking audience.

Post-departure Thank-you$120/yr

Automated post-departure thank-you nudge with manager approval queue. For properties that want the flip sequence handled for them.

If you manage more than one property, contact us for a great price.

Contact us

Money-back performance guarantee

If Flip Direct doesn't pay for itself, we refund your subscription. The risk is ours, not yours.

No lock-in contract

Cancel at any time. We earn your business every month โ€” we don't trap you in it.

24/7 email support

Direct access to Australia-based revenue management professionals who know your market.

Step-by-step personalised setup

We build your Flip Direct program with you โ€” tailored to your property, not a one-size template.

The loop never ends

Automated sequences keep every guest coming back. You don't re-acquire them โ€” you never lose them.

Your estimated savings

See the value to you by flipping OTA guests to book directly

Enter two numbers. We'll show you the estimated annual benefit.

How many bookings arrive via OTAs each month

Your typical room rate per night

Estimated net annual benefit

$3,518

After guest incentives โ€” money that stays in your pocket, not Google's.

Cap incentive

At your current booking volume, you'll hit the monthly cap ($60) in 4 months.

When Exclusive is free

Once you hit the cap, your fees stop โ€” every additional booking that month is free. That's Exclusive-level value at Basic pricing.

Stop paying for ads. Start rewarding your guests.

Join, connect your PMS, and start flipping OTA guests direct.

Get started