Last updated: September 2026
PRIVACY POLICY
Hospitality Analysts Pty Ltd (operating as Flip Direct) is committed to protecting your privacy and ensuring compliance with the Australian Privacy Act 1988 (including the Australian Privacy Principles) and the New Zealand Privacy Act 2020 (including the Information Privacy Principles). This policy explains how we manage personal information.
1. Who we are
Hospitality Analysts Pty Ltd provides the "Flip Direct" platform, a direct-booking platform for pubs, hotels, motels, BnBs, guest houses, tourist parks, serviced apartments and short stays across Australia and New Zealand. References to "we", "us" or "our" refer to Hospitality Analysts Pty Ltd (operating as Flip Direct).
2. What personal information we collect
We collect information necessary to provide our revenue management services:
- Guest information: full name, email address, phone number, stay dates, room preferences, and feedback or notes provided during interactions.
- Booking information: reservation details, room type, length of stay, occupancy and payment method.
- Staff information: name, email, phone number, job role, bank account details for payroll, tax file/IRD numbers, and timesheet/attendance logs.
- Usage and device data: IP address, browser type, operating system and interaction logs with our platform.
- Cookies and local storage: data stored on your device to facilitate platform functionality.
3. How we collect your information
We collect information through the following channels:
- Directly from guests: when you make a booking, check in or interact with the property portal.
- From property staff: when they enter booking details, rate plans or room inventory into the Flip Direct dashboard.
- From integrated systems: bookings and rates pulled from your existing PMS (property management system) or channel manager.
- Automated collection: via cookies and server logs when you interact with our website or web-based applications.
4. How we use your information
We use collected data to:
- Forecast occupancy and generate rate recommendations.
- Manage accommodation bookings and room inventory.
- Push approved rates back to your PMS or channel manager.
- Calculate contribution margin and Guest Value Index metrics.
- Process payments for accommodation and ancillary services.
- Provide property managers with insights to optimise revenue.
- Analyse platform usage to improve service performance.
- Send administrative communications or marketing communications where you have consented.
5. Disclosure of your information
We may share your information with:
- The specific property you are interacting with (as the primary controller of guest data).
- Your PMS or channel manager (when integrated by the property).
- Payroll/accounting software providers (when integrated by the property).
- Third-party service providers, agents or referral partners assisting our business operations.
- Law enforcement or regulatory bodies when required by Australian or New Zealand law.
6. Cross-border data transfers
Flip Direct stores and processes data primarily within Australia. Where property operations involve cross-border activity between Australia and New Zealand, data may be transferred between these jurisdictions. We ensure such transfers comply with both the Australian Privacy Principles and the New Zealand Privacy Act 2020.
7. Data retention
- Guest/booking data: retained for the period required by the property for business operations, typically 2–7 years depending on tax and legal requirements.
- Staff/payroll data: retained as required by relevant employment and taxation laws in Australia and New Zealand.
- Usage/analytics data: retained for as long as necessary to provide, improve and secure our services, after which it is anonymised or deleted.
8. Data security
We employ industry-standard security measures to protect your information, including encryption of data in transit and at rest, and robust access controls. We do not store raw credit card numbers.
9. Your rights
Under Australian and New Zealand privacy laws, you have the right to:
- Access your personal information held by us.
- Request correction of inaccurate or outdated information.
- Request the deletion of your data, subject to legal retention obligations.
- Opt out of marketing communications at any time.
- Lodge a complaint. In Australia, you may contact the Office of the Australian Information Commissioner (OAIC). In New Zealand, you may contact the Office of the Privacy Commissioner.
10. Cookies and local storage
- We use cookies and local storage technologies to enhance your experience on our platform.
- These technologies are used to keep you logged into your account, remember your site preferences and maintain session security while you interact with our services.
- You have the ability to manage, block or disable cookies through your web browser settings. Please note that if you choose to disable cookies, some features of our platform may not function correctly.
11. Children's privacy
- Flip Direct is not directed at children under the age of 13, and we do not knowingly collect personal information from individuals in this age group.
- If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately so that we can take steps to remove such information from our systems.
12. Changes to this policy
- We may update this privacy policy from time to time to reflect changes in our practices or legal requirements.
- When we make updates, we will post the revised version on this page and update the "Last updated" date at the top of the policy.
- Your continued use of the Flip Direct platform after these changes constitutes your acceptance of the revised policy.
13. Contact
- If you have any privacy enquiries, wish to exercise your data rights or have concerns about how your information is handled, please reach out to the property you booked with directly as they may be the primary data controller for your booking information.
- Alternatively, you may contact Hospitality Analysts Pty Ltd regarding your data by reaching out via the Contact us page on our website.